What is neurotargeting? How a data-fueled technique threatens democracy

This article was originally featured on MIT Press Reader. This article is excerpted from Aram Sinnreich and Jesse Gilbert’s book “The Secret Life of Data.” One of the foundational concepts in modern democracies is what’s usually referred to as the marketplace of ideas, a term coined by political …

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What is neurotargeting? How a data-fueled technique threatens democracy

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