The A.I. Boom Has an Unlikely Early Winner: Wonky Consultants

After ChatGPT came out in 2022, the marketing team at Reckitt Benckiser, which makes Lysol and Mucinex, was convinced that new artificial intelligence technology could help its business. But the team was uncertain about how, so it turned to Boston Consulting Group for help. Reckitt’s request was one …

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The A.I. Boom Has an Unlikely Early Winner: Wonky Consultants

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