BYD breaks into Toyota-dominated Japan as EV sales climb

Can BYD compete with Toyota on its home turf? According to the latest sales data, BYD accounted for nearly 3% of Japan’s EV market in the first half of 2024. And that’s after launching its first EV in the region just last year. BYD launched its first EV, the Atto 3, in Japan in January 2023. A year …

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