Apple Rethinks Its Movie Strategy After a String of Misses

When Apple won a bidding war in 2021 for the rights to make the action comedy “Wolfs” with George Clooney and Brad Pitt, it did so in part because it promised the stars it would put the movie into a large number of movie theaters. “Brad and I made the deal to do that movie where we gave money back …

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Apple Rethinks Its Movie Strategy After a String of Misses

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