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McDonald’s makes a desperate move to win back fleeing customers

McDonald’s makes a desperate move to win back fleeing customers

The fast-food chain is rolling out a new strategy to attract back customers who were scared off by its recent E. coli outbreak.
 
 

McDonald’s  (MCD) has recently been embroiled in a beefy situation that has significantly dented its sales, adding more strain to its struggling business.

Last month, the fast-food chain faced a nasty E. coli outbreak at multiple restaurant locations nationwide. The outbreak sickened more than 100 people, hospitalized 34, and even killed one person. It is the first serious public health issue McDonald’s has faced at its U.S. restaurants in more than 40 years.

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