Bluesky Says It Won’t Screw Things Up
The not-a-Twitter-clone is exploding, and its CEO promises to not repeat old social-media mistakes. Her strategy? Massively empower users to decide how the service works.
Like the conflicted cowboy in Brokeback Mountain, journalists, pundits and people who eschew MAGA merch have looked at the service formerly known as Twitter and lamented, “I don’t know how to quit you.” Even before Elon Musk took over, toxicity was running rampant, and Musk’s selectively implemented “free speech” principles made things worse. The ubiquitous ads—often low-quality ones promoting clickbait or a candidate you’d never vote for—further torched the experience. Yet X, as Musk so brutally renamed it, still appeared to be the only place with real scale and existing communities. For many of us, the switching costs seemed too high.