Cyber Monday Ad Costs Jump 16% As Amazon Advertisers Chase Late Shoppers

Newly released data from e-commerce advertising platform Pacvue reveals intensifying competition among Amazon sellers during Cyber Monday, with advertising costs rising sharply as brands vied for last-minute holiday shoppers. Overall ad spending increased 23.3% year-over-year, while costs-per-click …

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Cyber Monday Ad Costs Jump 16% As Amazon Advertisers Chase Late Shoppers

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